Best Accountants for SaaS and Software Startups in 2026
Sam's List Editorial | 2026-07-14
The best accountants for SaaS startups are not generalists who happen to have a software client. SaaS accounting has its own rules, and getting them wrong shows up in the worst places: a fundraise, an audit, or the moment a board asks why the revenue on your P&L does not match the cash in your bank. This guide covers the Sam's List firms that specialize in software and subscription businesses, what each does best, and how to match one to your stage.
Why is SaaS different? Because you collect cash today for a service you deliver over the next twelve months, so revenue has to be recognized over time, not when the payment lands. Layer on deferred revenue, annual-versus-monthly plans, churn, R&D cost treatment, and burn-rate reporting, and a startup quickly needs someone who has done this specific work before.
How We Picked These Firms
Every firm below is a vetted member of the Sam's List directory with a public profile and a documented focus on software, subscription, or venture-backed businesses. Where a firm has a meaningful number of client reviews, we cite the verified count from its live Sam's List profile as of the date noted; where a firm's public review count is small, we describe it by specialty instead. Placement is not pay-to-play and is not ordered by who paid the most; it reflects fit for SaaS founders. Review counts reflect client experiences on Sam's List, are not endorsements by the platform, and are not indicative of future results. Confirm any firm's credentials and fit before engaging.
1. 8 Figure Finance: Best for Scaling Software and Agency-Style Revenue
8 Figure Finance is a Philadelphia firm founded in 2024 that focuses on businesses in the roughly $1M to $20M revenue range, offering accounting, tax, and fractional CFO support. For a SaaS company past product-market fit and pushing toward scale, that CFO layer is the difference between books that record the past and a finance function that helps you steer.
8 Figure Finance has 34 verified client reviews on Sam's List as of 2026-06-26. Reviews reflect the experiences of individual clients, do not represent an endorsement by Sam's List, and are not indicative of future results.
The strength here is operating maturity: forecasting, margin analysis, and the kind of reporting a board or lender expects. The trade-off is that a pre-revenue startup with three customers does not yet need this horsepower and may pay for capacity it will not use for another year.
2. Steady Co: Best for Founders Who Want Books, Tax, and CFO in One Place
Steady Co is a firm founded in 2024 that combines accounting, tax, and fractional CFO work for SMB owners, real estate investors, solopreneurs, and high-net-worth founders. For a software founder who does not want to stitch together a bookkeeper, a tax preparer, and a separate strategist, a single team that owns all three reduces the handoffs where numbers usually go wrong.
Steady Co has 13 verified client reviews on Sam's List as of 2026-06-26. Reviews reflect the experiences of individual clients, do not represent an endorsement by Sam's List, and are not indicative of future results.
The upside of a combined team is coordination: your tax planning actually reflects your real books. The limitation is that founders with a highly unusual structure, such as heavy multi-country operations, may still need a niche specialist alongside a generalist team.
3. Ursa Consultants: Best for Venture-Backed Startups Facing Diligence
Ursa Consultants is a New York firm founded in 2018 that concentrates on venture-backed startups. If you have raised institutional capital, your accounting has to withstand investor scrutiny, and Ursa's focus is exactly that world: clean, diligence-ready books and the reporting cadence investors expect between rounds.
Because Ursa's public review count on Sam's List is still small, we are pointing to its documented specialty rather than a review number. For a funded startup, the value is a team that already speaks the language of your cap table and your board deck. The trade-off is that a bootstrapped SaaS business with no outside capital may not need a venture-specialized firm and could start with a broader generalist.
SaaS Accounting Firms at a Glance
| Firm | Best for | Specialty focus | Verified Sam's List reviews |
|---|---|---|---|
| 8 Figure Finance | Scaling $1M-$20M software businesses | Accounting, tax, fractional CFO | 34 |
| Steady Co | All-in-one books, tax, and CFO | Accounting, tax, fractional CFO | 13 |
| Ursa Consultants | Venture-backed, diligence-heavy startups | Startup accounting and reporting | Small public count; featured by specialty |
How to Choose Between Them
Start from your most expensive problem. If you are scaling and need a finance function that forecasts and reports, an operating-focused firm like 8 Figure Finance fits. If you want books, tax, and strategy under one roof without managing three vendors, a combined team like Steady Co makes sense. If you have raised institutional money and diligence is coming, a venture-focused firm like Ursa Consultants is the priority. None of these choices is permanent; many SaaS companies change accounting partners as their stage and complexity shift.
What to Ask a SaaS Accountant Before You Hire
Get specific answers to these before you sign:
- How do you handle deferred revenue and recognition for annual versus monthly plans?
- Have you worked with software businesses at my revenue stage?
- Can you produce investor-ready reporting and support a diligence process?
- How do you treat R&D and software development costs?
- What is included monthly, and what triggers extra fees?
The right firm answers in specifics and can point to comparable work. Anyone who treats SaaS like a regular retail business is the wrong hire.
You can compare these firms and others, with their specialties and verified reviews, in the Sam's List accountant directory.
Frequently Asked Questions
Who are the best accountants for SaaS startups? On Sam's List, strong SaaS fits include 8 Figure Finance for scaling software businesses that need CFO-level support, Steady Co for founders who want books, tax, and strategy in one team, and Ursa Consultants for venture-backed startups facing diligence. The best choice depends on your revenue stage and whether outside investors are involved.
Why do SaaS companies need a specialized accountant? Subscription revenue has to be recognized over the service period, not when cash arrives, which creates deferred revenue, and metrics like ARR, churn, and burn drive both fundraising and daily decisions. A specialist has handled these mechanics before, so your books hold up under an audit or a data room instead of falling apart.
How much does a SaaS accountant cost? It ranges widely. Monthly bookkeeping for an early software business often starts in the low thousands, while fractional CFO engagements cost more. Ask each firm exactly what is included so you are comparing scope, not just a headline monthly rate.
When should a software startup hire a fractional CFO instead of a bookkeeper? When your questions shift from "are the books correct" to "can we afford this hire, this burn, or this raise." A bookkeeper records history; a fractional CFO models the future. Many startups add CFO support around the point where a board or lender starts asking for forward-looking numbers.
Continue exploring
Related Sam's List pages
- Blog
- Blog - 10 Financial Advisors To Know If Youre A Founder
- Blog - 1031 Exchange Real Estate Explained
- Blog - 1099 Da Explained Crypto Investors Schedule D
- Blog - 1099 W9 Mistakes To Avoid
- Blog - 1800accountant Alternatives
- Blog - 1800accountant Vs Sams List
- Blog - 280e Cannabis Cogs Explained
- Blog - 5 Accounting Decisions That Shape Your First Year In Business
- Blog - 5 Bookkeeping Habits That Keep Property Management Companies Out Of Trouble
- Blog - 5 Cash Flow Mistakes
- Blog - 5 Crypto Tax Events That Happen Before You Ever Sell
- Blog - 5 Month End Close Steps Most Small Teams Skip
- Blog - 5 Numbers A Banker Reads First When You Ask For A Line Of Credit
- Blog - 5 Qsbs Mistakes That Cost Founders Money At Exit
- Blog - 5 Real Estate Tax Strategies Most Investors Never Hear About
- Blog - 5 Reasons Your Accountant Should Specialize In Your Industry
- Blog - 5 Sales Tax Nexus Triggers Every Online Seller Should Know
- Blog - 5 Signs Your Small Business Needs A Cpa Not Just A Tax Preparer
- Blog - 5 Tax Moves Bootstrapped Founders Miss
- Blog - 5 Trust Accounting Rules That Keep Law Firms Out Of Trouble With The Bar
- Blog - 5 Year End Tax Moves For Course Creators And Online Educators
- Blog - 5 Year End Tax Moves For High Earners Before December 31
- Blog - 6 Accounts Payable Habits That Quietly Cost A Growing Business Money
- Blog - 6 Beneficiary Designation Mistakes That Override What Your Will Says
- Blog - 6 Bookkeeping Cleanups Worth Doing Before You Apply For A Business Loan
- Blog - 6 Bookkeeping Habits That Keep Partnership Capital Accounts Accurate
- Blog - 6 Bookkeeping Habits That Keep Small Businesses Audit Ready
- Blog - 6 Bookkeeping Red Flags Real Estate Investors Miss Until Tax Season
- Blog - 6 Bookkeeping Terms Every Founder Should Actually Understand
- Blog - 6 Bookkeeping Workflows Every Solo Law Practice Needs
- Blog - 6 Cash Flow Warning Signs Founders Miss Until Its Too Late
- Blog - 6 Crypto Estate Gaps That Leave Heirs Locked Out Or Overtaxed
- Blog - 6 Deferred Revenue Mistakes That Distort A Saas Companys Books
- Blog - 6 Defi Tax Reporting Mistakes That Trigger Irs Letters
- Blog - 6 Financial Blind Spots That Cost Insurance Agency Owners Real Money
- Blog - 6 Income Decisions That Trigger Medicare Irmaa Two Years Later
- Blog - 6 Money Decisions Corporate Executives Face In The Year Before They Retire
- Blog - 6 Numbers A Buyer Will Recalculate When You Sell Your Business
- Blog - 6 Numbers Every Business Owner Should Know
- Blog - 6 Numbers Founders Should Check Before Every Big Spending Decision
- Blog - 6 Numbers Physical Therapy And Chiropractic Owners Should Check Every Month
- Blog - 6 Numbers That Tell You Whether Your Self Storage Facility Is Actually Working
- Blog - 6 Numbers To Check Before You Open A Second Location
- Blog - 6 Numbers To Settle Before A Marketing Agency Raises Its Retainer Prices
- Blog - 6 Payroll Mistakes That Cost Small Business Owners Real Money
- Blog - 6 Questions To Answer Before You Put A Family Member On Payroll
- Blog - 6 Questions To Ask A Cpa Before Your First Funding Round
- Blog - 6 Questions To Ask A Fee Only Financial Advisor Before You Hire One
- Blog - 6 Questions To Ask Before You Buy An Annuity
- Blog - 6 Questions To Ask Before You Move A Tsp Balance Into An Ira
- Blog - 6 Questions To Ask Before You Open A Donor Advised Fund
- Blog - 6 Questions To Ask Before You Retire Early And Bridge To Medicare
- Blog - 6 Questions To Ask Before You Switch Accounting Systems
- Blog - 6 Questions To Ask Before You Take Your First Required Minimum Distribution
- Blog - 6 Reasons Your Break Even Number Is Wrong
- Blog - 6 Reasons Your Effective Tax Rate Is Higher Than Your Tax Bracket
- Blog - 6 Reasons Your Gross Margin Moved When Your Business Did Not
- Blog - 6 Retirement Account Decisions To Make In The Year You Turn 73
- Blog - 6 Revenue Recognition Traps That Sink Saas Audits
- Blog - 6 Rules For Claiming Crypto Losses On Your Tax Return
- Blog - 6 Rules For Deducting A Cryptocurrency Donation To Charity
- Blog - 6 Rules For Handling Unclaimed Client Money In A Law Firms Trust Account
- Blog - 6 Rules For Paying Yourself From An Llc Taxed As A Partnership
- Blog - 6 Rules For Recording Referral Fees And Fee Splits In A Law Firms Books
- Blog - 6 Rules For Writing Off A Vehicle Without Inviting An Audit
- Blog - 6 Sales Tax Rules That Catch Home Service Businesses That Install What They Sell
- Blog - 6 Signs Your Business Has Outgrown A Part Time Bookkeeper
- Blog - 6 Signs Your Business Needs A Controller Not Another Bookkeeper
- Blog - 6 Signs Your Ecommerce Brand Has Outgrown Diy Sales Tax
- Blog - 6 State Franchise Tax Traps That Catch Businesses Registered In More Than One State
- Blog - 6 Tax Filings Real Estate Investors Miss After Buying In A New State
- Blog - 6 Tax Moves For Newsletter And Podcast Creators Making Real Money
- Blog - 6 Tax Questions To Settle Before You Move Crypto Into An Llc Or Trust
- Blog - 6 Tax Rules Crypto Miners And Node Operators Get Wrong
- Blog - 6 Tax Rules To Understand Before You Borrow Against Your Crypto
- Blog - 6 Tax Strategies That Separate Proactive Cpas From Tax Preparers
- Blog - 6 Things That Break When A Startup Switches From Cash To Accrual Books
- Blog - 6 Things To Check On A Financial Advisors Form Adv Before You Hire Them
- Blog - 6 Things To Check On Your K 1 Before You File Your Personal Return
- Blog - 6 Things To Fix In Your Chart Of Accounts Before You Try To Read Your P And L
- Blog - 6 Things To Review With A Financial Advisor Before A Liquidity Event
- Blog - 6 Things To Set Up Before You Add A Second Entity To Your Business
- Blog - 6 Things To Settle Before You Amend A Business Tax Return
- Blog - 6 Things To Settle Before You Sign A Letter Of Intent To Sell Your Business
- Blog - 6 Things To Understand About A Donor Advised Fund Before You Fund One In 2026
- Blog - 6 Things To Understand About A Roth Conversion Before You Do One
- Blog - 6 Things To Understand About An Espp Before Your Next Purchase Period
- Blog - 6 Things Your Bookkeeping Software Wont Catch But A Bookkeeper Will
- Blog - 6 Things Your Lender Expects Every Month After The Loan Closes
- Blog - 6 Travel And Per Diem Rules That Keep Owner Trips Deductible
- Blog - 6 Unit Economics Numbers Investors Check Before Your Next Raise
- Blog - 6 Ways Asset Location Changes What You Keep After Taxes
- Blog - 6 Ways Credit Card Processing Fees Create Trust Account Problems For Law Firms
- Blog - 6 Ways Law Firms Get Advanced Client Costs Wrong In Their Books
- Blog - 6 Ways Unbilled Work Distorts A Service Businesss Revenue
- Blog - 7 Bookkeeping Controls That Catch Employee Theft Before It Gets Expensive
- Blog - 7 Bookkeeping Red Flags In Multi Location Restaurants
- Blog - 7 Deductions That Get Denied For Bad Records Not Bad Reasons
- Blog - 7 Ecommerce Bookkeeping Mistakes That Quietly Inflate Your Tax Bill
- Blog - 7 Employee Benefits That Are Tax Free To Your Team And Deductible To Your Business
- Blog - 7 Financial Reports Your Cfo Should Send You Every Month
- Blog - 7 Fixed Asset Mistakes That Quietly Distort Your Balance Sheet
- Blog - 7 Household Employer Rules That Catch High Earners At Tax Time
- Blog - 7 Internal Controls A 10 Person Business Can Actually Run
- Blog - 7 Mistakes Founders Make When They Pay Themselves
- Blog - 7 Mistakes That Turn An Iso Exercise Into An Amt Bill You Did Not Plan For
- Blog - 7 Money Leaks That Quietly Shrink An Hvac Or Plumbing Business
- Blog - 7 Numbers Every 8 Figure Founder Should Know Cold
- Blog - 7 Numbers To Check In A Commercial Lease Before You Sign It
- Blog - 7 Overhead Costs That Grow Faster Than Your Revenue
- Blog - 7 Questions That Reveal Whether Your Financial Advisor Is A True Fiduciary
- Blog - 7 Questions To Answer Before You Merge Two Companies Books Onto One System
- Blog - 7 Questions To Answer Before Your Startups First 409a Valuation
- Blog - 7 Questions To Ask Before You Enroll In A Deferred Compensation Plan
- Blog - 7 Questions To Ask Before You Roll Over An Old 401k
- Blog - 7 Questions To Ask Before You Sign An Irs Installment Agreement
- Blog - 7 Reasons Your Budget Vs Actual Report Is Not Telling You Anything
- Blog - 7 Reasons Your Cash Flow Forecast Keeps Missing
- Blog - 7 Records That Support A Home Office Deduction If The Irs Asks
- Blog - 7 Records To Keep From Day One If You Want To Claim Qsbs Later
- Blog - 7 Red Flags To Watch For When Hiring An Accountant Online
- Blog - 7 Rules For A Corporate Card Policy That Keeps Your Books Clean
- Blog - 7 Rules For Recording Settlement Disbursements And Third Party Liens In A Law Firms Books
- Blog - 7 Rules To Get Right Before You Pay An Employee Or Contractor In Crypto
- Blog - 7 Saas Metrics Your Bookkeeper Should Track Before Your Board Does
- Blog - 7 Signs Your Shopify Books Wont Survive Due Diligence
- Blog - 7 Signs Youre Overpaying In Taxes Every Year
- Blog - 7 Signs Youve Outgrown Your Cpa 1
- Blog - 7 State Registrations To Finish Before Your First Out Of State Hire
- Blog - 7 Steps To A Month End Close That Finishes In Five Business Days
- Blog - 7 Tax Planning Moves Your Financial Advisor And Cpa Should Coordinate
- Blog - 7 Tax Write Offs Solopreneurs Forget Every Year
- Blog - 7 Things The New Form 6765 Wants To Know About Your Rd Credit
- Blog - 7 Things To Check Before You Take A Big Distribution From Your Business
- Blog - 7 Things To Fix In A Law Firms Books Before You Add A Second Partner
- Blog - 7 Things To Get Right Before You Turn Your Primary Residence Into A Rental
- Blog - 7 Things To Settle About Sales Commissions Before Your First Rep Starts
- Blog - 7 Things To Settle Before You Claim Social Security
- Blog - 7 Things To Settle Before You Claim The Foreign Earned Income Exclusion
- Blog - 7 Things To Settle Before You Exercise Your Startup Stock Options
- Blog - 7 Things To Settle Before You Hold Crypto In A Self Directed Ira
- Blog - 7 Things To Settle Before Your Business Starts Accepting Crypto As Payment
- Blog - 7 Things To Settle Before Your Saas Company Pays Its First Contractor Overseas
- Blog - 7 Things To Settle In Your Books Before You Take On A Business Partner
- Blog - 7 Timing Rules That Decide Which Tax Year An Expense Lands In
- Blog - 7 Vehicle Expense Records That Decide Whether Your Mileage Deduction Survives
- Blog - 7 Ways Worker Misclassification Shows Up In Your Books
- Blog - 8 Signs Your Books Are A Disaster
- Blog - 8 Signs Your Business Has Outgrown Diy Bookkeeping
- Blog - A Weekend In My Life As A Cofounder
- Blog - Aba Rule 1 15 Explained Law Firms
- Blog - Accountable Plan Explained S Corp
- Blog - Accountant For Crypto Investors
- Blog - Accountant Software Preferences
- Blog - Accounting Cleanup Saves More Than It Costs
- Blog - Accounting Questions Amazon Seller Cpa
- Blog - Accounting Questions To Settle Before Your Safes Convert
- Blog - Accrual Accounting Startups Institutional Investors
- Blog - Acquisition Asset Vs Stock Purchase Explained
- Blog - Acquisition Entrepreneur Financial Operations Day One
- Blog - Acquisition Entrepreneur Modernized Books 90 Days
- Blog - Acquisition Entrepreneurs First 90 Days Mistakes
- Blog - Acquisition Profitability By Service Line Day One Case Study
- Blog - Advisors Washington Dc Tech
- Blog - Aerospace Defense Advisors
- Blog - Agency Bookkeeping Habits Cash Flow
- Blog - Agency Books Fix Before Sale
- Blog - Amazon Sellers Profitability Mistakes
- Blog - Architecture Engineering Project Based Accounting
- Blog - Are Financial Advisors Overpriced
- Blog - Arr Mrr Vs Revenue Saas Tax Difference
- Blog - Asc 606 Saas Revenue Plain English
- Blog - Attorney Bookkeeping Workflows Bar Audit
- Blog - Augusta Rule Business Owner Tax Savings
- Blog - Austin Outsourced Accounting For Startups
- Blog - Auto Repair Shop Specialized Bookkeeper
- Blog - B2b Saas Financial Benchmarks 2026
- Blog - B2b Service Firms Profit By Client
- Blog - Bad Debt Rules That Decide When You Can Write Off An Unpaid Invoice
- Blog - Bench Accounting Acquired By Employer Com
- Blog - Bench Accounting Shutdown Employer Com Acquisition
- Blog - Bench Accounting Shutdown Tax Season Alternatives
- Blog - Benefits Of Hiring A Fractional Cfo For Small Businesses
- Blog - Benefits Of Outsourced Accounting
- Blog - Benefits Of Specialized Accounting For Solopreneurs
- Blog - Best Accountants For Amazon Fba Sellers In 2026
- Blog - Best Accountants For Crypto And Web3 Founders In 2026
- Blog - Best Accountants For Digital Nomads And Remote Founders In 2026
- Blog - Best Accountants For Ecommerce Brands In 2026
- Blog - Best Accountants For Medical And Dental Practices In 2026
- Blog - Best Accountants For Real Estate Investors In 2026
- Blog - Best Accountants For Real Estate Investors In Utah County 2026
- Blog - Best Accountants For Startups
- Blog - Best Accountants In Boston For Real Estate Investors In 2026
- Blog - Best Accountants In Boston For Startups And Small Businesses 2026
- Blog - Best Accountants In Boston For The Massachusetts 4 Surtax In 2026
- Blog - Best Accountants In California For Small Business Owners In 2026
- Blog - Best Accountants In California For The Llc Fee And Franchise Tax In 2026
- Blog - Best Accountants In Detroit For Real Estate Investors In 2026
- Blog - Best Accountants In Florida For Founders Who Have Raised Outside Capital In 2026
- Blog - Best Accountants In Florida For Home Service And Trades Businesses In 2026
- Blog - Best Accountants In Florida For Small Business Owners In 2026
- Blog - Best Accountants In Idaho For Solopreneurs And Small Business Owners In 2026
- Blog - Best Accountants In Los Angeles For Entertainment And Media Income In 2026
- Blog - Best Accountants In Los Angeles For Founders In 2026
- Blog - Best Accountants In Los Angeles For Solopreneurs In 2026
- Blog - Best Accountants In Los Angeles For The City Business Tax In 2026
- Blog - Best Accountants In Miami For Real Estate Investors In 2026
- Blog - Best Accountants In Michigan For Small Business Owners In 2026
- Blog - Best Accountants In New Jersey For Crypto Investors In 2026
- Blog - Best Accountants In New Jersey For Small Business Owners In 2026
- Blog - Best Accountants In New York City For Freelancers And Independent Consultants In 2026
- Blog - Best Accountants In New York City For Growing Businesses In 2026
- Blog - Best Accountants In New York City For Real Estate Investors In 2026
- Blog - Best Accountants In New York City For Small Businesses In 2026
- Blog - Best Accountants In New York City For The Commercial Rent Tax In 2026
- Blog - Best Accountants In Ohio For Small Business Owners In 2026
- Blog - Best Accountants In Ohio For The Commercial Activity Tax In 2026
- Blog - Best Accountants In Oregon For Ecommerce And Online Sellers In 2026
- Blog - Best Accountants In Pennsylvania For Agencies And Service Businesses In 2026
- Blog - Best Accountants In Philadelphia For 7 And 8 Figure Businesses In 2026
- Blog - Best Accountants In Philadelphia For Small Business Owners 2026
- Blog - Best Accountants In Philadelphia For The Business Income And Receipts Tax In 2026
- Blog - Best Accountants In San Jose For Equity Compensation And Rsu Taxes In 2026
- Blog - Best Accountants In Tampa For The Florida Tangible Personal Property Tax In 2026
- Blog - Best Accountants In Texas For The Franchise Tax Report In 2026
- Blog - Best Accountants In The San Francisco Bay Area For Startup Founders In 2026
- Blog - Best Accountants In Utah For Small Business Owners In 2026
- Blog - Best Accountants New York City Unincorporated Business Tax 2026
- Blog - Best Accounting Firms For Startups
- Blog - Best Accounting Software For Ecommerce In California 2025 Guide
- Blog - Best Accounting Software For Small Business
- Blog - Best Accounting Software For Small Businesses
- Blog - Best Accounting Software For Small Businesses In
- Blog - Best Alternatives To Employer Com
- Blog - Best Bookkeepers For Marketing Agencies In 2026
- Blog - Best Bookkeepers For Small Businesses 2026
- Blog - Best Bookkeepers For Solopreneurs And Freelancers In 2026
- Blog - Best Bookkeepers In Austin For Startups And Saas In 2026
- Blog - Best Bookkeepers In Dallas Fort Worth For Law Firms In 2026
- Blog - Best Bookkeepers In Dallas Fort Worth For Small Businesses In 2026
- Blog - Best Bookkeepers In Miami For Florida Sales And Use Tax In 2026
- Blog - Best Bookkeepers In Miami For Small Business Owners In 2026
- Blog - Best Bookkeepers In New York City For Startups In 2026
- Blog - Best Bookkeepers In Seattle For Growing Businesses In 2026
- Blog - Best Bookkeepers In Seattle For The Payroll Expense Tax In 2026
- Blog - Best Bookkeepers In Texas For Growing Businesses In 2026
- Blog - Best Bookkeepers In Wilmington Nc For Small Business Owners In 2026
- Blog - Best Bookkeeping For Startups