Sam Parr Is Helping Ecommerce Businesses Find the Right Accountant

Kimberly Green | 2024-09-01

TL;DR Finding an accountant is hard. Finding one who understands ecommerce? Even harder. That’s exactly why Sam Parr and the team created Sam’s List —to take the guesswork out of connecting online businesses with accountants who actually get it. Whether you're selling on Shopify, Amazon, or beyond, Sam’s List helps you find vetted, ecommerce-savvy financial pros fast. The Problem: Why Finding an Accountant Sucks Let’s be honest—finding an accountant is a pain. You Google “ecommerce accountant near me” and get flooded with ads, generic firms, or people who don’t understand your business model. Most accountants aren’t built for ecommerce—they’re built for brick-and-mortar shops and local service providers. The result? Missed tax opportunities, inventory mishaps, and messy books. Enter Sam Parr—and the Lightbulb Moment 💡 Sam Parr , known for building and selling The Hustle to HubSpot and co-hosting My First Million , had a “tweet that changed everything.” He asked his 300K+ Twitter followers: "Who has a great accountant and why?" It was his most engaged tweet ever. The responses poured in—and so did the realization: this is a universal pain point. That tweet sparked the idea for Sam’s List. Together with cofounders Kimi Green and Joe Speiser , Sam built Sam’s List to fix the search. Not with endless directories, but with a trusted, curated way to connect ecommerce entrepreneurs with accountants who know what they’re doing. What Makes Ecommerce Accounting So Different? If you're running an online business, you're not just dealing with income and expenses. You're juggling platforms, payments, and compliance across multiple states or even countries. Here’s what ecommerce accountants handle that generalists often miss: Sales Tax Compliance : Multi-state and international obligations are complex. Inventory & COGS: From FBA to 3PL to dropshipping , inventory isn’t simple—and neither is calculating true profitability. Revenue Recognition: Payouts from Amazon and Shopify aren’t your revenue. An ecommerce accountant knows how to reconcile these. Cash Flow Management: Seasonality, delayed payouts, and ad spend make this tricky without the right support. Strategic Tax Planning : Including cross-border sales, product-based deductions, and entity structuring. Why Sam’s List Works Sam’s List isn’t just another directory. It’s a matchmaking engine for ecommerce financial pros. Here’s how: 1. Tailored...

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Frequently asked questions

What is Sam's List?

Sam's List is a curated directory of vetted financial professionals including accountants, CPAs, financial advisors, bookkeepers, and fractional CFOs. We help business owners and high net worth individuals find the right professional through verified reviews, detailed profiles, and a matching quiz that connects you with professionals based on your needs, industry, and financial profile.

How does Sam's List vet the professionals on the platform?

Every professional on Sam's List goes through a review process before being listed. We review their credentials, confirm they are actively practicing, and monitor their client reviews over time. Unlike directories that let anyone pay to be listed, we maintain quality standards so the professionals you see are legitimate and reputable.

Are the reviews on Sam's List real?

Yes. Every review on Sam's List is submitted by someone who has interacted with that firm. We do not allow firms to remove negative reviews or manipulate their ratings. Every reviewer must authenticate through LinkedIn, Google, or Twitter before submitting a review. No anonymous reviews are allowed.

How is Sam's List different from other financial professional directories?

Most other platforms take 5-10% of your annual contract when you hire a firm through them, sometimes in perpetuity. Sam's List takes zero referral fees and zero commissions. Our reviews are verified through social authentication and cannot be removed by the firm, and our matching quiz recommends professionals based on your specific situation rather than who paid the most for visibility.

Does it cost anything to use Sam's List?

No. Sam's List is completely free for anyone searching for a financial professional. You can browse profiles, read reviews, take the matching quiz, and contact professionals at no cost.